Subject: Information about May 19 Spring Symposium Workshop

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Information About the Spring Symposium Workshop: Take the Alarm Out of the Farm: Agvocate for What Farmers Bring to the Plate | Lead by Leslie Bonci, MPH, RDN, CSSD, LDN, and Annette Maggi, MS, RDN, LD, FAND | Sunday, May 19, 2019, 1–4 PM | Sponsored by Bayer

We are looking forward to seeing you at "Take the Alarm Out of the Farm: Agvocate for What Farmers Bring to the Plate" pre-conference workshop on Sunday May 19, 2019, from 1–4 pm. A light lunch will be provided prior to the workshop. If you would like to participate in lunch, please plan to arrive 10–15 minutes in advance to ensure we get started promptly at 1 pm.
Workshop Outline
  1. Modern Ag Communications Exercise: Part 1 (15 minutes)
    1. Attendees will be asked to create three key messages as the base of a consumer communication (social posts, blog, etc) on one of the following topics: pesticides, organic, bioengineered food.
  2. Embracing Agriculture Co-Existence: Organic, Conventional & Biotechnology (45 minutes)
    1. This session will address the similarities between organic, conventional and biotech farming systems, and dispel myths between the various agriculture methods. Attendees will be challenged to ensure their decision-making, policy making, and communications align with science and the Academy's professional Code of Ethics while meeting consumer demand for greater transparency to food production methodology. Too often we believe the answer is one way or another, but multiple methods of agriculture can co-exist in today's dynamic and global food supply to provide choice to consumers.
    2. Presenter: Annette Maggi
  3. Communicating with Conviction about Modern Agriculture (45 minutes)
    1. This session will take a deep dive into having tough conversations about topics that may be out of our comfort zone. How do you find a middle ground leading with emotion, rather than facts that infuse with knowledge, and diffuse hostility and misinformation. As effective communicators we must find shared values and engage in conversations where we listen, ask, and share. Visuals, storytelling, humor, sincerity, and clarity result in communications that impact, influence, and involve.
    2. Presenter: Leslie Bonci
  4. Modern Ag Communications Exercise: Part 2 (60 minutes)
    1. Attendees will be asked to share messages prepared in Part 1 of the exercise. Audience members will critique the messages, identify what is done well and discuss how the messages could be made more effective. Presenters will share examples of problematic and effective communications on modern agriculture. Finally, attendees will build out their messages into a full communication piece on modern agriculture.
  5. Questions and Discussion (15 minutes)